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What Is Brand Consulting

Brand Consulting:

Branding is more than just developing a logo or choosing a beautiful name. Branding is how clients experience and feel a company’s products and services. Branding is a unique distinction that is very important for customers, employees, organization managers. Having a strong brand significantly reduces company costs by limiting inapt and aimless investments. Profitability increases dramatically due to the attraction of loyal customers, but the company brand becomes an intangible asset that the value that could be more than the total value of all the company’s physical assets!

Most of the brand experts believe that launching an organization or a personal business without thinking about branding is an unpardonable mistake in business!
Lots of cases have been seen (production or services) that even after more than 10 years of professional exercises, the business value is dependent only on its property and equipment, it is only because they haven’t made/developed a name (brand).

They haven’t spent on branding anything or their spending has been almost nothing so they have lost lots of opportunities and market share gradually!
Branding is one meaning, all the meanings that your potential audience and current customers feel about you in their minds and hearts!
A brand at the beginning or development phase could result in the success or failure of a product/service or even could result in the growth or collapse of the organization!
In contrast, a strong and successful branding leads to the organization’s evolution and at the same time expressing the organization’s main activities to the customer frequently.

The purpose of a brand development could be even something beyond the sale of goods and services, sometimes brand affects the market share and bring business solutions, and even becomes the prestige and integrity of an organization!
After brand building, it is the behavior and how the organization operates that leads to the success or failure of the brand, all the functions, and activities of an organization, and how to deal with them leads to fading or flourishing brand!

Branding Effects on business:

  • Generating leads in a competitive world
  • Improving the effectiveness of Effective Advertising
  • Reducing buy resistance
  • Increasing market share
  • Improvement of the distribution network
  • Faster ROI
    Moreover, the brand is a mental and spiritual movement in the minds of consumers, buyers, shareholders, employees, and users. Brands have a social nature! A successful brand is that people in the community have a sense of possession and ownership so that perceive the brand as their own in all respects!

Sometimes we see the people in the communities become free marketers of brands to attract the attention of others! They advertise and promote their favorite brand and represent it Unconsciously!

Branding Process:

Branding is a regular process used to create awareness and progress of customer loyalty, saying why people should prefer one brand over other brands?!
The branding process does not stop with just choosing a name and visual identity building, logo, and media advertising. Branding at the level of industrial markets (B2B) and consumer markets (B2C) has certain rules and principles.
Today, brands no longer belong to a specific group, a nation, or a country, but all people! In other words, to the entire consumer society of the world, and are a factor in transmitting the culture and knowledge of a nation to other nations and even can be used as cultural ambassadors between nations!

Branding process phases:

  • Analysis (Search)
  • Design
  • Publicity
  • Management

Phase One – Analysis (Search)

The priority is to understand the organization with a clear vision: mission, vision, target markets, the culture of participation, competitive advantage and values, strengths and weaknesses, marketing strategies, and future challenges

Research should be arranged based on the interview/survey/focus groups, customer experiences, Weaknesses, and strengths of competitors and Identify the brand position

Phase Two – Developing a brand strategy

We look closely at our organization and competitors. The combination of rational thinking and creative intelligence is one of the best strategies to outdo others which including the below matters:

  • Brand personality
  • Brand value from a customer lens
  • Brand properties
  • Promises and guarantees of the brand
  • Define key questions
  • Brand sense
  • Defining elements and brand development planning
  • Positioning platform (product type/features and benefits)
  • Key messages
  • Product development
  • Brand identity design strategy
  • Check brand communication channels
  • Brand media strategies
  • Contact points strategy.

Phase Three – Structure Design

Extracting identity, visual, and behavioral forms from the meaning of creating for the brand based on the strategic imagination, intuition, expertise, and experience of the designers

  • Brand naming
  • Slogan
  • Logo/ Logotype
  • Video connection
  • Color
  • Font
  • Concept planning
  • Development and production of brand content
  • Articles of Association Identity
  • Digital / Media / Printing Standards
  • Brand elements and components
  • Musket / character / pictogram
  • Sounds / Music Songs
  • Brand loyalty programs
  • Brand texts and literature
  • Define the message strategy
  • Finalize solutions
  • Brand element integration

Phase IV – Presentation and Release

Ideation of brand contact points and methods of media strategy, behavior management, and presentation of brand values to the target community:

  • Marketing strategy
  • Advertising campaign
  • ATI media planning and BTI media
  • Video marketing
  • Social Networks
  • Events
  • Exhibitions
  • Packing
  • Public relations
  • Print media
  • Promotion
  • Digital Marketing
  • Web Development
  • Intra-organizational communication
  • Podcasts
  • Organizational marketing
  • Sales performance
  • Branch development

Phase Five – Asset Management

Are we going in the right direction? How do we measure the standard deviation of a branding program to monitor to achieve defined goals?

  • Control and monitor the branding program implementation
  • Monitor the brand requirements and rules implementation¬†
  • Human resource management in the service of organizational branding
  • Finding creative solutions in operations
  • Reports and observations
  • Evaluate brand performance
  • Taking action on brand correction development practices
  • Control the level of brand awareness
  • Brand equity management

Thanks for reading our post, we are looking forward to hearing your comments on this!

NeatMarketing Group.

 

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